Miss Anda Wins Social Media Award in Miss Bohol 2014

A new award was given this year for the “Social Media Darling”, the candidate who is most popular on the official Facebook pages for each candidate and the official web page on the Bohol Sandugo Festival website. The selection of the winner was facilitated by Auza.Net’s social media specialists.

Miss Anda Allyson Mycee Escobia.

Miss Anda Allyson Mycee Escobia.

Miss Anda, Allyson Mycee Escobia, was the most popular candidate on the social media with the most number of likes, shares and views. The final count was taken at 12:01PM on July 19, 2014. Hon. Antonio Ouano, Jr. and Jerome Auza of Auza.Net, gave the award to Miss Anda.

The criteria agreed by the Miss Bohol 2014 committee for judging the award is 60% web page views and 40% Facebook likes and shares. The likes and shares are weighted as 20% each.  The criterial details are as follows:
60% – unique views of the candidate’s page in the official Bohol Sandugo Festival website (www.boholsandugofestival.com)
20%- LIKES in Miss Bohol 2014 official FB pages Miss Bohol 2014 Candidates album
20%- SHARES in Miss Bohol 2014 official FB pages Miss Bohol 2014 Candidates album

The criteria is unique among other similar contests where only the likes are counted because it looks at three areas of “popularity” on the social media space instead of just likes.  Page views was given a higher weight because it means that people are really viewing the candidate’s page on the Sandugo website.  However, since the social media award is only a minor award, it had no bearing on the selection of the finalists.

The results were interesting because there were three different candidates that topped each criteria. Miss Loon topped the likes criteria, Miss Tubigon topped the shares criteria while Miss Anda topped the views criteria. The number of unique views of the candidate’s page on the official Bohol Sandugo Festival website were tallied using Google Analytics.

In the final calculation, Miss Anda emerged on top. The supporters of the Miss Anda candidates were viewing her web page which was a good thing for her because the page views criteria has 60% weight.

Screenshots of each of the candidate’s pictures on the official Miss Bohol 2014 album were taken at noon on July 19, 2014 in order to preserve the numbers of likes and shares counts.  Screenshots of the Google Analytics report of the Bohol Sandugo Festival website was also taken.

This year’s Miss Bohol is Miss Dauis Queenie Melody Fullante.

 

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