DTI TIES-UP WITH GOOGLE AND IPGMB TO DIGITIZE MSMES. Department of Trade and Industry (DTI) Secretary Ramon Lopez recently met with Google Philippines Country Manager Kenneth Lingan and IPG Mediabrands (IPGMB) Philippines, Inc. Chief Executive Officer Venus Navalta to discuss a possible cooperation on increasing the digital presence of businesses in the Philippines, especially Micro, Small, and Medium Enterprises (MSMEs). DTI, Google, and IPMB aim to equip MSMEs with marketing skills and encourage them to bring their businesses online to increase their competitiveness and eventually grow their enterprise. Likewise, Google Philippines and DTI are looking forward to collaborate using the Google My Business platform, which will help businesses be more accessible and searchable online. Google and IPGMB are also eyeing a possible partnership through DTI’s nationwide mentoring programs on educating MSMEs using digital platforms. The group discussed as well possibilities on facilitating 700 Negosyo Centers all over the country as hubs where businesses can verify their addresses on Google Maps and even create their own website. Also at the meeting were (L-R): IPGMB Associate Director Juliet Cababa, Google Philippines Sales Manager Samuel Jeanblanc, IPGMB Chief Digital Officer Albet Buddahim, IPGMB Chief Executive Officer Venus Navalta, Google Philippines Country Manager Ken Lingan, DTI Secretary Ramon Lopez, DTI Assistant Secretary Rosvi Gaetos, Negosyo Center Program Manager Doris Delima, BSMED Director Jerry Clavesillas, Special Assistant to the Secretary for MSME Affairs TSO Benedict Uy, and Ms. Rose Concepcion of IPGMB.

PH gains membership in Int’l Halal Accreditation Forum.

PH gains membership in Int’l Halal Accreditation Forum. Positive developments await for the Philippine Halal industry as the Philippine Accreditation Bureau (PAB) of the Department of Trade and Industry (DTI) formally signed on 6 December 2017 a full membership agreement with the International Halal Accreditation Forum (IHAF). Being a full member of the IHAF gives DTI-PAB voting rights at the General Assembly and committee meetings that could be highly beneficial to Philippine Halal industry.  This membership is also seen to further Halal trade between the Philippines and other IHAF member countries. The IHAF is an independent, non-government network of accreditation entities mandated to enforce Halal standards in their respective countries and regions. Empowered by its mandate to protect the growing number of Halal consumers and to facilitate international trade, IHAF establishes a solid ground for the global industry of Halal food and non-food products. In photo is DTI Undersecretary for Trade and Investments Promotion Group Nora K. Terrado (left) with International Halal Accreditation Forum Secretary General Mohamed S. Badri (right) during a courtesy call held at the DTI International Building, Makati City on 7 December 2017.


DTI, JICA COLLABORATE ON INDUSTRIAL COMPETITIVENESS PROJECTS. Department of Trade and Industry (DTI) Secretary Ramon Lopez (left) and Japan International Cooperation Agency – Philippines (JICA) Chief Representative Mr. Susumo Ito (right) recently (29 November) signed Records of Discussions for the Enhancement of Industrial Competitiveness through Industrial Human Resource Development (IHRD) and Supply & Value Chains Development (SVCD). The discussion records include agreements in the implementation of projects in industrial development planning and human capacity-building in the Philippines. These projects will push for the growth and development of the manufacturing sector, complimenting the global value chain development of the Philippine automotive industry via skill trainings and through the development of the Industrial Masterplan for Central Luzon and CALABARZON. Mr. Ito said the signing of the document is timely, given the recent holding of the Philippine Manufacturing Summit. He likewise cited the benefits of these projects, with a boost of potential income growth of Filipinos by 13 to 15 percent per capita.


PRRD RALLIES LOCAL CONTRACTORS TO ‘BUILD BUILD BUILD’. President Rodrigo Duterte offered strong support to the Philippine construction industry during his keynote speech at the 2nd Philippine Construction Congress (28, November) in Pasay. The President urged local contractors to join the government in building massive infrastructure projects under the ‘Build Build Build’ program, creating more opportunities leading to ‘Jobs, Jobs, Jobs’ through Trabaho at Negosyo, or jobs and business opportunities for Filipinos. Meanwhile, Department of Trade and Industry (DTI) Ramon Lopez reported to the President the strong commitment of the construction industry to help the government in its efforts for the reconstruction of the Marawi City. Sec. Lopez also mentioned the support of the Philippine Contractors Association (PCA) for the Volunteers Against Crime and Corruption (VACC) by donating Php 1 million to the anti-crime organization. The 2nd Philippine Construction Congress is headed by the Construction Industry Authority of the Philippines (CIAP), an attached agency of DTI that facilitates and regulates the growth and development of the industry in line with the national goals. Also present at the event was DOLE Sec Silvestre Bello. In the picture are: DOH Secretary Francisco Duque III (rightmost), DTI Undersecretaries Ruth Castelo (3rd from R), Nora Terrado (2nd from R), Rowel Barba (5th from R), and Assistant Secretaries Abdul Gani Macatoman (3rd from R), Ameenah Fajardo (3rd from L) and Taguig City Mayor Lani Cayetano (leftmost).


Department of Trade and Industry (DTI) Secretary Ramon Lopez together with DoubleDragon (DD) CEO Edgar “Injap” Sia (4th from R) and President Ferdinand Sia (6th from R) led (25 November 2017) the inaugural launch of 22 Go Lokal! Stores nationwide, with the ceremonial launch conducted in CityMall Imus, Cavite. CityMall is the fifth mall partner of Go Lokal! that will feature world-class products of Filipino micro, small, and medium enterprises (MSMEs) in high foot traffic areas free of charge. Sec. Lopez said that with DTI’s collaboration with the private sector, MSMEs will have access to bigger value chains, which would give them the opportunity to explore bigger markets for their products. DD CEO Injap Sia, on the other hand, announced his plan to provide a space for Go Lokal! stores in over 100 CityMalls that are set to open nationwide. Go Lokal! is a design-concept store initiated by DTI showcasing innovative, high-quality Philippine products crafted, designed, and produced by the country’s MSMEs. Also at the inauguration were DTI Assistant Secretary Rosvi Gaetos (6th from L), DoubleDragon CityMalls Special Projects Head Frederico Gutierrez (2nd from R), Imus, Cavite Vice Mayor Arnel Catimbuhan (3rd from R), and other DTI officials

DTI promotes franchising in LA

In photo: Los Angeles Consul General Adelio Angelito S. Cruz (2nd row; 9th from left), Philippine Franchise Association (PFA) Vice Chairman Bing Sibal-Limjoco (1st row; 5th from left), PFA Executive Director Chit Estrada (2nd row; leftmost), Philippine Trade and Investment Center (PTIC)-Los Angeles Trade Commissioner Celynne Layug (1st row; 3rd from left), and members of the Filipino community in Los Angeles.

The Department of Trade and Industry (DTI), through the Philippine Trade and Investment Center (PTIC) – Los Angeles, conducted a Franchising Seminar on 16 November 2017 with the Philippine Franchise Association (PFA) and the Philippine Consulate General – Los Angeles. The event was attended by 40 participants composed of Fil-Am community, businessmen, and media.

Ms. Bing Sibal-Limjoco, Vice-Chairman of PFA and CEO of Francorp Philippines gave an overview of Philippine franchising and discussed the trends, opportunities, and advantages of franchising.

Franchising is one of the platforms for fostering the culture of entrepreneurship in the Philippines and one of the ways to support MSME policy. The PFA has seen the benefits of offering franchising as a strategy to grow one’s business and for those interested in doing business through franchising. It is notable that Philippine brands have likewise established their operations in foreign markets such as the US.  Apart from prominent Philippine franchise brands, franchise startups such as Belgian Waffle have started to penetrate the US market with its first franchise store opening in San Diego, California, USA.