New collections of Go Lokal!  on Buyers’ Day

 28 February 2018 – Eight days to go before Go Lokal!’s launches its newest collections for the season at a Buyers’ Day on March 08, 2018. Go Lokal! is a retail concept store of Philippine products and a free innovative marketing tool developed by the Department of Trade and Industry for the country’s MSMEs.

The event will be highlighted with the awarding of the Top Brand discoveries of 2017, startups that fulfilled their goal of creating value, supporting dramatic bottom-line results and acting as a strategic asset to customers worldwide.

The Buyers’ Day will be held at the GoLokal!ConceptStore@DTI located at the Ground Floor, Trade and Industry Building, 361 Sen. Gil Puyat Avenue, Makati City.  For more information on Go Lokal!, please visit golokal.dti.gov.ph.

IFEX Philippines 2018 makes waves with exciting seafood edition

 Global buyers are up for an exciting showcase of the Philippines’ premier seafood and other food segments in the International Food Exhibition (IFEX) Philippines, the country’s biggest export-oriented food show, on May 25-27 at the World Trade Center Metro Manila, Pasay City.

Organized by the Department of Trade and Industry‐Center for Trade Expositions and Mission (DTI‐CITEM), IFEX Philippines 2018 will stage its first special edition featuring “The Best of the Seas,” focusing on the fast-growing seafood market in the Philippine regions and other Asian countries.

“Now an annual event, IFEX Philippines continues to be the largest and widely anticipated food trade event in the country,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion Group and CITEM Officer-in-Charge (OIC).

“For its 12th edition, we will highlight the Philippines’ finest seafood to satisfy the growing global demand for marine product and coastal cuisines, along with other exquisite food products across the globe”, added Terrado.

As one of the official business events during the country’s hosting of ASEAN in 2017, last year’s IFEX Philippines opened more trade opportunities and innovations around the world with the showcase of Philippines’ best and overseas participation of the European Union (EU), China, South Korea, Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Singapore, Thailand and other countries.

The three-day event was attended by nearly 11,000 international and local visitors, including 2,057 high-profile trade buyers from top global retail giants and supermarkets. These buyers came from different regions across the globe, such as Europe, China and SARs, Middle East, East Asia, America and Southeast Asia.

For its 12th edition, the IFEX Philippines will excite buyers with the country’s top and emerging food export companies to promote Philippine food products and strengthen links with buyers, importers, and retailers in the global market. Meanwhile, the event will also put up an International Hall to host the top seafood and non‐marine products of leading companies and manufacturers from other participating countries.

Making a flavorful splash in its seafood edition, IFEX Philippines will also stage the Regional Seafood Pavilion, a regional showcase of world‐class seafood products and ingredients locally sourced from the coasts and diverse marine environments across the Philippine archipelago.

“We are tapping the country’s most marine-abundant coastal regions from Luzon, Visayas and Mindanao. This is where we will bring key suppliers to make it easier for buyers to source in one pavilion the best fish and marine products, such as tuna, milkfish, prawns, tilapia, and other seafood from the Philippines,” said Terrado.

The Coastal Culinary Cuisine will then complete the culinary journey in a dynamic presentation of the Philippines’ most iconic and distinct regional seafood cuisines from top international and local experts to give an exquisite experience of the country’s heirloom flavors and traditions.

The Marketplace is also open for a one‐stop retail experience of premium food products ranging from seafood products, fruits and vegetables, meat and poultry, processed foods, homemade regional delicacies, and many more.

For those in want of much more inspiration and adventure, visiting buyers and exhibiting companies can also attend export and investment seminars to get new ideas and updates on the latest regulations, trends, and innovations in the food industry from renowned experts, researchers, lecturers and members of the academe.

The 12th edition of IFEX Philippines is supported by the Department of Agriculture (DA) and the Bureau of Fisheries and Aquatic Resources (BFAR).

Interested companies/exhibitor may contact Ms. Alex Lucas at 831-2137, or send an inquiry at alucas@citem.com.ph

PH eyes to expand food export market in Japan

DTI-CITEM targets $10M export sales in FOODEX Japan

The Department of Trade and Industry’s Center for International Trade Expositions and Missions (DTI-CITEM) seeks to augment the Philippines’ trade relations with Japan as it showcases the country’s finest tropical flavors in the largest food fair in the Asia-Pacific region.

Under Food Philippines brand, DTI-CITEM will bring the country’s top exporters of tropical fruits, beverages and other processed food in the 43rdInternational Food and Beverage Exhibition, popularly known as FOODEX Japan, on 6-9 March at the Makuhari Messe in Chiba, Japan.

“Japanese people are no stranger to us. We know that they have a penchant for our tropical fruits and that is what we are looking to showcase as we return to FOODEX,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion and CITEM Officer-in-Charge (OIC).

“We will also feature other tropical food and ingredients to widen the line of Philippine products shipped to Japan and promote the country as a premier sourcing destination,” added Terrado.

FOODEX is known as a major gateway to the Japanese market. Last year, the four-day event welcomed over 3,000 local and international exhibitors, as well as more than 82,000 buyers from the food manufacturing, service, distribution, and trading sectors across the global food industry.

Aside from Japan, FOODEX is also vastly participated in by buyers from major regions, such as Europe, America, Africa and Australia.

In 2017, 17 local firms under the Food Philippines pavilion bagged $7.4M worth of export sales. For this upcoming participation, CITEM seeks to generate at least US$ 10 million export sales from buyers around the world.

Japan is the Philippines’ largest export destination for fresh foods and the second largest market for processed food, next to the United States. According to preliminary reports from Philippine Statistics Authority (PSA), Japan is among the top export destinations of the country with 16.20% total share to the country’s total merchandise exports for the period January to December 2017.

With the existing Japan-Philippines Economic Partnership Agreement (JPEPA), Japan provides an attractive and vast market for Philippine food suppliers to serve the retail, food service, and manufacturing industries.

The country’s participation in FOODEX Japan 2018 is being organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Tokyo and Philippine Trade Training Center (PTTC), as part of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

Japan remains the top destination for Philippine bananas, reaching up to US$231.3 million export sales in 2016.

Helping MSMEs maximize e-commerce capabilities.

Helping MSMEs maximize e-commerce capabilities. The Department of Trade and Industry (DTI) teamed up with telecommunications giant PLDT and Go Negosyo to equip more than 100,000 MSMEs with digital solutions and expand opportunities through e-commerce by 2020. Through the partnership, PLDT and Go Negosyo will provide the three Ms strategy of money, mentorship, and market through Negosyo Centers to help MSMEs thrive in becoming globally competitive, and contribute to the economy. At the MSME e-commerce enablement program launch were (from L-R) PLDT SME Nation Head Mitch Locsin, DTI-Bureau of Small and Medium Enterprise Development (BSMED) Director Jerry Clavesillas, DTI-Bureau of Domestic Trade Promotion Assistant Director Marievic Bonoan, PLDT Enterprise SVP and Head Jovy Hernandez, League of Provinces of the Philippines Executive Director Sandra Tablan-Paredes, DTI-Regional Operations Group (ROG) Undersecretary Zenaida Maglaya, DTI-ROG Assistant Secretary Demphna Du-Naga, Presidential Adviser for Entrepreneurship and Go Negosyo Founder Jose Ma. Concepcion, PLDT Chief Revenue Officer Eric Alberto, and Voyager and PayMaya President and CEO Orlando Vea.

DTI-assisted exporters join trade fair in Germany

THE Department of Trade and Industry’s Export Marketing Bureau (DTI-EMB) is leading Philippine exporters who underwent training and assistance under the Regional Interactive Platform for Philippine Exporters (RIPPLES) Plus program at one of the largest trade events in Germany, the Ambiente 2018, from February 9 to 13.

The Philippine country pavilion will highlight Lifestyle Philippines, the country’s umbrella brand featuring high-quality and world-class designed lifestyle products with the theme, “Sustainability through Design.” Philippine exhibitors are expected to feature aesthetically appealing yet sustainable products inspired by plants and other natural resources abundant in the country.

Participating RIPPLES Plus-assisted companies include Artisana Island Crafts, Silay Export, Marsse Tropical Timber Plantation, Red Slab Pottery and PumicUnlimited Ventures. These companies are among participating Filipino exhibitors that will showcase products under the trade fair’s three categories: Dining, Giving, and Living.

Marsse Tropical Timber Plantation and Celestial Arts were qualified for the Dining category. Meanwhile, GSG Paper is in the Giving category for their handmade and vibrant products that fit in the group’s varied gift selection.

Red Slab Pottery, Artisana Island Crafts, Silay Export, Tadeco Home Décor, PumiceUnlimited Ventures, 33 Point 3, Arden Classic, Chanalli, Finali Furniture & Home Accessories, Freden Export, Larone Crafts and Nature’s Legacy are all under the Living category’s home interiors and design collection.

RIPPLES Plus is a program developed by DTI-EMB that assists emerging micro, small, and medium enterprises (MSMEs) in various export-related needs including development of their products and services through strategic interventions such as trainings and capacity building; investment, marketing and promotions, support for innovation, product development and design; and market access facilitation through Mutual Recognition Arrangements and certifications. These interventions or modes of assistance ensure competency of Philippine companies to become export-ready.

RIPPLES Plus also works toward increasing the number of internationally competitive Philippine product and services that will help in driving the country’s economic growth.

The Philippines’ Ambiente 2018 participation is organized by the DTI’s Center for International Trade Exhibition and Missions (CITEM), in partnership with Philippine Trade and Investment Center – Berlin (PTIC-Berlin) and DTI-EMB.

Ambiente is the leading international trade fair for consumer goods held in Messe Frankfurt, Germany. Table settings, kitchen accessories and household products take the spotlight in the show. Gifts, interior trends and home concepts are also showcased.

PTTC holds Export Manager Advanced Training (EMAT) Program

The Philippine Trade Training Center (PTTC) and Hinrich Foundation, in collaboration with partner-organizations, the Export Marketing Bureau (EMB), German Philippine Chamber of Commerce and Industry (GPCCI/ AHK Philippinen) and the Trade Capability Development Services (TCDSI Inc.) representing Liezpig University – presented the Export Manager Advanced Training (EMAT) Program during an Orientation Briefing attended by twenty-two (22) exporting companies held at the PTTC on January 16, 2018.

EMAT Program is a professional short course developed by Leipzig University, one of the world’s oldest universities and the second-oldest university (by consecutive years of existence) in Germany and the Hinrich Foundation, an independent charitable foundation which promotes economic prosperity and peace, to enable small and medium Asian enterprises (SMEs) to compete in the global market.

The pilot run of EMAT program in the Philippines will be held on 16-18 February 2018 which discusses International Markets and Value Proposition.  The next session, focusing on Market Entry Strategies, will be held on 9-13 March 2018.

Participants of the program will earn 5 credit units for Leipzig University’s MBA program and are expected to gain results-focused insights that will enable them to compete in the international arena.  Participants who complete the course will also receive a Certificate of Completion from Leipzig University, a Certificate of Attendance validated by GPCCI/ AHK Philippinen, and a Certificate of Achievement from the ITC SME Trade Academy based in Geneva.

The regular course fee of Php40,000.00 with a 75% scholarship borne by private and government institutions, is reduced to Php10,000.00 registration fee per participant for the entire eight-day’s session staggered in two schedules inclusive of in-class lectures, online learning modules, and one-on-one business coaching, course materials, meals, networking cocktails and certificates.

Mr. Alex Boome, Program Director of Hinrich Foundation, during the orientation on EMAT.