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Growing reactions to new tourism slogan proves DOT campaign works – Palace

Written by magnolia_eic on 09 January 2012

THE growing number of reactions to the new slogan of the Department of Tourism, whether online or in print media, is proof that the campaign to attract more visitors to the Philippines is working, a Palace official said on Sunday.

Deputy Presidential Spokesperson Abigail Valte said more and more Filipinos are getting “on board” and joining the government’s move to present the country as the best place to visit in 2012.

The DOT recently launched the “It’s more fun in the Philippines” campaign as part of its intensive efforts to promote the country as a premiere tourist destination.

Valte said that the debates and intrigues triggered by this new slogan “attest that it is more fun in the Philippines.”

“If you check the reactions on line, everybody is getting on board, everyone is having fun with the slogan,” Valte said.

She expressed confidence that this new campaign of the DOT will succeed to bring in the volume of tourist arrivals this year.

“The measure of how effective the slogan is will be, in the numbers, in the figures, in the number of tourist arrivals that the country will have,” Valte said.

“We will be able to measure by the number of tourist arrivals na madadala nitong “Its more fun in the Philippines” campaign,” she added. (pcoo)

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